The Challenge:
An enterprise software company faced chronic release bottlenecks as product, engineering, and go-to-market teams struggled to coordinate on feature launches. Engineering would finish development, but marketing wasn’t ready. Marketing would prepare campaigns, but features weren’t shipped. The sequential handoff model created constant delays and missed market windows.
RAFT Implementation Approach:
The company implemented RAFT to link product development, engineering, marketing, and customer success teams around shared feature releases. Each team gained visibility into progress across disciplines, enabling parallel preparation instead of sequential handoffs.
Results & Outcomes:
- 60% faster time to market for major feature releases
- Parallel preparation across engineering, marketing, and customer success
- Reduced friction between product and go-to-market teams
- Earlier customer feedback loops leading to better product decisions
Implementation Timeline: 2-3 months